Retail 101 - Agritourism Ireland Workshop - 3rd October 2023


Agritourism Ireland Workshop with John Stanley 

Location: The Arboretum Old Kilkenny Road Leighlinbridge, Co. Carlow Carlow 

3rd October 2023, 9.30-4.30pm

The Food Retail Academy is delighted to invite you to participate in an Irish Agritourism Workshop designed for the Irish market.  The workshop will utilise industry knowledge from around the world and from within Ireland to help you to develop and promote your agritourism experience.
Who should attend
Whether you are local farmers, garden centres, producers, tourism operator offering on farm experiences or just beginning on your journey this workshop will help to inspire you to develop your agritourism experience.
The workshop is open to all who are looking to learn more about agritourism development and have the opportunity to grow their business in this space.
What you will learn
The four pillars of agritourism and how to develop them.
Tourism trends in agritourism.
How to understand what your visitor is looking for. 
Playing by the image game rules.
Networking to develop a agritourism trail.
Seling the story, not what you do.
Making your agritourism strategy grow income for your business 

The programme is designed  for a small group of like minded business people to ensure there is interaction between the members of the workshop. Hence spaces are limited.

Book early to ensure you are one of the lucky ones

For those that do not know the team

John has been a consultant to the industry for over 40 year and has clients in 35 countries. This year he has worked with businesses in USA, Canada, UK, Hungary, Italy, Australia and Malaysia.

John and Linda Stanley are the owners of the award winning Chestnut Brae, an agritourism destination in the south of Western Australia.

Michael is the MD of Fresh Retail and helps companies deliver their customer experience through efficiency and process. Fresh retail currently support clients with Annual turnovers in excess of £50 million in the UK.

We will also be Supported by Charlie Wells , who created  a lifestyle destination at The Farm Stratford in the UK. The company appeared on many mainstream TV shows and grew rapidly in a few short years.

Lunch and refreshments will be provided. 

The course will only run if we have a limit of 20 people.